Balenciaga - Global Direct Marketing Intern - January 2027 M - F H/F - Kering

About us Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original House of Balenciaga defined modern couture with its many innovations to form and technique. Today it continues to uphold the vision of the House through boundary-pushing collections including women's and men's ready-to-wear, accessories, and objets d'art. The brand's unprecedented interactions with the expanding digital realm, material developments, and today's social responsibilities keep it at the forefront of modernity. In 2021, Balenciaga's 50th Couture collection-the House's first since its founder retired in 1968 - reintroduces a standard of cutting-edge elegance. From October 2015 to July 2025, Demna designed both men's and women's collections as the Artistic Director. In July 2025, Pierpaolo Piccioli was appointed Creative Director of Balenciaga. Job Family Description -Marketing: Proposes and presents our brand products in a creative and innovative way. Reinforces bonds with regular clients, engages new clients and demonstrates internationally how we set fashion trends. Sub-Job Family Description - CRM: Understands the tastes and preferences of our clients in order to provide a stellar customer experience. Creates a bond to maintain customer loyalty and brand addiction.

GLOBAL DIRECT MARKETING INTERN

Within the Global Client Engagement department, you will work closely with the Global Direct Marketing team to support the development and execution of Balenciaga's global Direct Marketing and Lifecycle strategy.

Working with regional Client Engagement teams and cross-functional partners at HQ, you will contribute to the planning, deployment, analysis and continuous optimization of Direct Marketing campaigns and client journeys, with the objective of strengthening client engagement, retention and development.

MISSIONS

• Support the development and execution of the global Direct Marketing strategy
• Collaborate with regional Client Engagement teams to ensure the successful deployment of CRM initiatives on a global scale
• Contribute to client engagement, retention and development through relevant and personalized communications
• Ensure Direct Marketing communications are consistent with Balenciaga's brand identity and standards
• Monitor Direct Marketing and Lifecycle activities and contribute to their continuous optimization

DIRECT MARKETING RESPONSIBILITIES

Working closely with Merchandising, Digital, Image, E-commerce, Product teams, regional teams and external partners:

• Support the definition and ongoing management of the global Direct Marketing communication calendar
• Coordinate multichannel Direct Marketing campaigns from briefing to deployment, liaising with relevant HQ stakeholders, external agencies and regional teams
• Coordinate the collection and delivery of campaign assets, copy and local adaptations
• Support the definition of relevant CRM audiences and targeting strategies based on client profiles, purchase behavior and campaign objectives
• Perform campaign quality checks to ensure accuracy and consistency across content, assets, links, targeting and local adaptations
• Monitor and analyze Direct Marketing campaign performance, including client engagement and sales, and contribute to identifying key learnings and optimization opportunities
• Contribute to campaign optimization by identifying opportunities across targeting, content, timing and communication strategies
• Conduct regular competitive benchmarks and share relevant CRM and Direct Marketing insights

LIFECYCLE PROGRAMS RESPONSIBILITIES

• Support the development and continuous improvement of automated client journeys and Lifecycle programs
• Update existing Lifecycle programs with new content, products and assets
• Coordinate asset needs and deliveries with relevant internal teams
• Support audience definition and targeting for Lifecycle communications
• Ensure the accurate and timely execution of client journeys
• Monitor Lifecycle program performance and contribute to identifying optimization opportunities

CANDIDATE PROFILE

• Strong attention to detail and commitment to delivering high-quality work
• Highly organized, rigorous and comfortable managing several projects simultaneously
• Proactive, curious and solution-oriented
• Flexible and comfortable working in a fast-paced international environment
• Strong communication and coordination skills
• Interest in CRM, client engagement, digital marketing and data analysis
• Strong sensitivity to the luxury and fashion industries
• Comfortable working with numbers and interpreting campaign performance
• Proficiency in Excel and PowerPoint
• Fluent in English; additional languages are a plus
• Previous experience in CRM, campaign management, digital marketing, e-commerce or Salesforce Marketing Cloud is a plus
• Knowledge of Adobe Creative Suite, including Photoshop, is a plus

Why work with us?

Balenciaga is committed to fostering your professional development within the House and the Kering Group. We encourage our managers to create high-performance teams that strive for excellence. We support each of our employees so that they can express their full potential in a stimulating and fulfilling work environment.

Diversity Commitment

Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms - gender, age, nationality, culture, disability, sexual orientation... - enriches the workplace and our client experience. As an Equal Opportunity Employer, we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for. It is part of our interview process to discuss with you how to excel in our company.