Apprenticeship - Growth Marketing Project Specialist M H/F - CMA CGM

RMC BFM Group, the third-largest private media group in France, offers a rich editorial offering combining high-quality continuous news coverage, both national and regional, with a wide range of entertainment content.

Within RMC BFM's Growth Marketing team, you will play a key role in user acquisition, retention and engagement.

Your responsibilities

Digital Performance Management:

• Analyze and monitor the performance of various platforms: websites, applications, CTV and external platforms, as well as different verticals (publishing, streaming).
• Develop tools and dashboards to track objectives and KPIs, including audience, engagement, acquisition and retention.
• Measure the impact of implemented initiatives.
• Provide reports and in-depth analyses to business teams and editorial departments, enabling them to adjust their strategies based on performance results.

Audience Development & Acquisition:

• Recommend and implement audience growth strategies in collaboration with cross-functional teams, including Product, Platforms, SEO and Technology.
• Implement app growth levers such as SEA and ASO.
• Monitor acquisition campaigns focused on traffic and app growth.

App Marketing:

• Optimize the visibility of our applications across app stores (App Store, Google Play, etc.) through ASO (App Store Optimization) initiatives.
• Provide recommendations to improve the visibility and conversion rate of app store listings: keywords, visuals, descriptions, etc.
• Identify and activate new growth opportunities to increase visibility and engagement around the Group's content, products and programs.
• Develop concrete and innovative action plans to maximize the impact of marketing campaigns.
• Ensure that marketing initiatives are aligned with growth objectives and audience expectations.

Profile

• Educational background in Digital Marketing, Business School or University.
• Curious, rigorous and analytical, with strong problem-solving skills.
• Good understanding of the digital ecosystem.
• Strong interest in current affairs and the media industry.

Would you like to develop your growth marketing skills within a major media group and make a tangible contribution to its digital challenges? Apply now!

Apprenticeship: 1 or 2 years

Location: Paris 15th arrondissement

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