CDD Retail & Consumer Engagement Project Manager Paris J Fr 75002 H/F - Coty

Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty's products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize their impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
MissionsReporting to the Consumer Engagement Lead, the Retail & Consumer Engagement Project Manager drive evolution of merchandising and retail experience across a brand pool, by developing high-impact, consumer-centric experiential popups and HPPs, at the core of a new consumer-centric and advocacy-led model, to elevate brand desirability, enable data capture, and fuel social amplification.Key ResponsibilitiesExperiential Retail development Lead the development and rollout of pop-ups, experiential podiums and high-profile platforms (HPPs) including activations and immersive retail experiences.Translate brand vision into customer-centric retail concepts, ensuring strong storytelling, unicity, impact, emotional engagement, and social shareability.Act as a point of contact for all retail and consumer engagement projects across global markets.Ensure consistency while allowing for local market adaptation.Concept Development & ProductionOversee the end-to-end development of retail experiences:Creative briefing and concept validationDesign development (in collaboration with agencies)Technical feasibility and productionManage external agencies and suppliers to deliver premium, innovative, and scalable executions.Ensure all activations meet brand standards and operational excellence.Advocacy-Driven Engagement ModelDesign and implement advocacy-led experiences, embedding social sharing, influencer engagement, and UGC mechanics into retail activations.Partner with Marketing and Digital teams to integrate social amplification strategies (KOLs, content creation moments, live experiences).Define consumer journeys that convert physical interactions into online reach and engagement.360° Consumer engagement cross-functional collaborationInterface with internal stakeholders (Brand, Trade Marketing, Digital, CRM, PR).Ensure alignment between retail, marketing, and digital ecosystems for fully integrated campaigns.Support brand teams in embedding consumer engagement principles into their go-to-market strategies.Integrate data capture mechanisms into all activations (CRM, lead generation, behavioral tracking), to ensure seamless collection.Guidelines & Best PracticesDevelop and deploy toolkits and guidelines for HPPs and pop-ups:Experience design principlesSocial amplification & data collection frameworksEnsure global consistency while enabling agility for local teams.Track implementation and gather feedback from markets.Data Capture, Consumer Insights & BenchmarkingAnalyze performance KPIs for experiential retail success to continuously optimize experiences and ROI:Traffic and engagementData capture volume & qualitySocial reach & amplificationConversion & ROIMonitor performance across markets and identify best practices.Conduct regular competitive benchmarking on experiential and advocacy-led retail.Experience & Background1 to 3 years' experience in:Global MerchandisingRetail Project ManagementTrade Marketing or Retail ExcellenceExperience in luxury, beauty or selective retail environments strongly preferredProven exposure to international / WW marketsTechnical skillsSolid knowledge of retail merchandising standards and production constraintsComfortable working with agencies, suppliers and production partnersStrong proficiency in PowerPoint and ExcelStrong ability to read and understand Technical Drawings (TD) is a plus ; if not mastered, willingness/capacity to learn quicklyFluent in EnglishKey competencies & ProfileGood organization and prioritization skillsAbility to handle multiple topics and stakeholders, with guidanceClear and structured communicationSensitivity to brand image, creativity and retail experienceProactive and solution-oriented, with willingness to learnTeam player with a cross-functional mindsetReliable, detail-oriented and delivery-focused in a fast-paced environmentWhat we offerA salary that matches your knowledge and experienceMeal vouchers50% transportation refundAccess to the Coty shop with preferential rates on Coty productsBased in our offices in central Paris