Les missions du poste
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What Do We Do?Born in 2021 from the desire to make cities less polluted and quieter, Electra is helping to shift usage towards electric mobility by tackling the main barrier: charging.Electra is constantly innovating to make electric vehicle charging easier, with a network of fast charging stations (20 minutes on average) and a maximally simplified user experience.Based in Paris, Lyon, Bordeau, Nantes, Brussels, Madrid, Zurich, Vienna, Munich, Milan and Amsterdam, Electra's teams aim to deploy a network of 15,000 fast charging points by 2030, proud to contribute to the energy transition in Europe.In 5 years, we have:Deployed +700 stations and over 4000 fast-charging pointsSecured thousands of stations to establish Electra as a leader in the European marketOpened several offices in France and EuropeRaised over €1 billion in equity and debt financing from renowned investors and institutionsJoined the French Tech Next 40 and won the European Scale-up of the Year 2024 awardAssembled a team of over +250 talents... and this is just the beginning !?? Your MissionUnder Claudia, Head of Marketing, the main objective of your role is to implement growth strategies to optimize online visibility, to increase our user base, and to maximize conversion.1. Be #1 when people look for charging stationsDefine and scale the SEO strategy country by country, adapting it to each local market, leveraging AI to produce and localize content fasterManage our SEO agency (Arkee) and editorial partner (On Track) to ship high-performing content on timeMake the app impossible to miss on the App Store and Google Play visibility, search ranking, and featured placementsBoost Electra's presence on navigation and map apps (Google Maps, Waze, Apple Maps) right where drivers are looking for a charger2. Turn our owned channels into conversion machinesWebsiteOwn website performance and user experience across all marketsBuild and deploy new landing pages based on business needs (price comparison, feature highlights, badge ordering, etc.)Continuously improve conversion performanceIn-stationDrive in-station traffic to app usageTest and evaluate new advertising formats (totem, screens, Electra Line, animations, games...) within stationsManage the operations and logistics of the campaigns3. Build the playbook and coordinate its implementation across 9 marketsWork directly with local Marketing managers to adapt and deploy organic growth initiatives in each countryEnsure consistency of execution while leaving room for local market specifics4. Analyse results and build data-driven recommendationsDefine the metrics and dashboards to track performance across all channels and marketsTurn insights into prioritised actions and continuously raise the bar on what good looks like?? Your Profile3+ years in growth or digital marketing, with hands-on ownership of a channelFluent in French and English, you can brief an agency in France and align with a market lead in Germany without losing nuanceYou are analytical and business-focused; you know how to use data to inform your decisions.Multi-market experience is a plus, you know that copy-pasting a strategy across countries doesn't work, and you enjoy figuring out what doesYou use AI as a real productivity lever, not just ChatGPT for drafts, but workflows and automations that let you punch above your weightYou know how to steer agencies, sharp briefs, clear feedback, delivery on timeYou ship, you don't wait for the perfect brief, the perfect tool, or the perfect moment. You figure it out and move.You have strong organizational skills to manage multiple campaigns and initiatives simultaneously.? What Electra Offers YouA key role in a massive international rollout of Europe's largest fast-charging networkOpportunities to grow across engineering, operations, and strategyA collaborative and mission-driven environmentReal impact on the energy transition and the future of mobilityAn attractive compensation package with fixed and variable components (evaluated and paid quarterly)Brand-new offices in the 2nd arrondissement of Paris2 days of remote work per weekAlan health insurance (50% covered by Electra)Meal vouchers via Swile card (€10/day, 50% covered by Electra)25 paid vacation days + 12 RTT (reduction of working time) daysSYNTEC collective agreement (including vacation bonus, additional leave for special occasions, etc.)A quarterly company-wide event with the entire Electra teamSustainable Mobility PackageAccess to the company benefits platform (CSE) with numerous perks (culture, sports, etc.)Access to a platform dedicated to mental health, supporting your well-being at work and beyond, including up to 4 sessions per year with certified practitioners, covered by ElectraEven if your profile doesn't match 100% of every criterion, we encourage you to apply. At Electra, we strive to create an environment where everyone feels comfortable, safe, and free to be themselves.We are committed to equal opportunities and do not tolerate any discrimination based on religion, cultural background, nationality, gender, sexual orientation, age, or disability.?? We value potential, motivation, and a learning mindset just as much as experience. ????? Recruitment ProcessTA Interview - Hiring Manager interview - Use Case - / / Fit - Born in 2021 from the desire to make cities less polluted and quieter, Electra is helping to shift usage towards electric mobility by tackling the main barrier: charging.Electra is constantly innovating to make electric vehicle charging easier, with a network of fast charging stations (20 minutes on average) and a maximally simplified user experience.Based in Paris, Lyon, Bordeau, Nantes, Brussels, Madrid, Zurich, Vienna, Munich, Milan and Amsterdam, Electra's teams aim to deploy a network of 15,000 fast charging points by 2030, proud to contribute to the energy transition in Europe.Deployed +700 stations and over 4000 fast-charging pointsSecured thousands of stations to establish Electra as a leader in the European marketOpened several offices in France and EuropeRaised over €1 billion in equity and debt financing from renowned investors and institutionsJoined the French Tech Next 40 and won the European Scale-up of the Year 2024 awardAssembled a team of over +250 talents... and this is just the beginning !Deployed +700 stations and over 4000 fast-charging pointsSecured thousands of stations to establish Electra as a leader in the European marketOpened several offices in France and EuropeRaised over €1 billion in equity and debt financing from renowned investors and institutionsJoined the French Tech Next 40 and won the European Scale-up of the Year 2024 awardAssembled a team of over +250 talents... and this is just the beginning !Under Claudia, Head of Marketing, the main objective of your role is to implement growth strategies to optimize online visibility, to increase our user base, and to maximize conversion.Define and scale the SEO strategy country by country, adapting it to each local market, leveraging AI to produce and localize content fasterManage our SEO agency (Arkee) and editorial partner (On Track) to ship high-performing content on timeMake the app impossible to miss on the App Store and Google Play visibility, search ranking, and featured placementsBoost Electra's presence on navigation and map apps (Google Maps, Waze, Apple Maps) right where drivers are looking for a chargerDefine and scale the SEO strategy country by country, adapting it to each local market, leveraging AI to produce and localize content fasterManage our SEO agency (Arkee) and editorial partner (On Track) to ship high-performing content on timeMake the app impossible to miss on the App Store and Google Play visibility, search ranking, and featured placementsBoost Electra's presence on navigation and map apps (Google Maps, Waze, Apple Maps) right where drivers are looking for a chargerWebsiteOwn website performance and user experience across all marketsBuild and deploy new landing pages based on business needs (price comparison, feature highlights, badge ordering, etc.)Continuously improve conversion performanceOwn website performance and user experience across all marketsBuild and deploy new landing pages based on business needs (price comparison, feature highlights, badge ordering, etc.)Continuously improve conversion performanceIn-stationDrive in-station traffic to app usageTest and evaluate new advertising formats (totem, screens, Electra Line, animations, games...) within stationsManage the operations and logistics of the campaignsDrive in-station traffic to app usageTest and evaluate new advertising formats (totem, screens, Electra Line, animations, games...) within stationsManage the operations and logistics of the campaignsWork directly with local Marketing managers to adapt and deploy organic growth initiatives in each countryEnsure consistency of execution while leaving room for local market specificsWork directly with local Marketing managers to adapt and deploy organic growth initiatives in each countryEnsure consistency of execution while leaving room for local market specificsDefine the metrics and dashboards to track performance across all channels and marketsTurn insights into prioritised actions and continuously raise the bar on what good looks likeDefine the metrics and dashboards to track performance across all channels and marketsTurn insights into prioritised actions and continuously raise the bar on what good looks like3+ years in growth or digital marketing, with hands-on ownership of a channelFluent in French and English, you can brief an agency in France and align with a market lead in Germany without losing nuanceYou are analytical and business-focused; you know how to use data to inform your decisions.Multi-market experience is a plus, you know that copy-pasting a strategy across countries doesn't work, and you enjoy figuring out what doesYou use AI as a real productivity lever, not just ChatGPT for drafts, but workflows and automations that let you punch above your weightYou know how to steer agencies, sharp briefs, clear feedback, delivery on timeYou ship, you don't wait for the perfect brief, the perfect tool, or the perfect moment. You figure it out and move.You have strong organizational skills to manage multiple campaigns and initiatives simultaneously.3+ years in growth or digital marketing, with hands-on ownership of a channelFluent in French and English, you can brief an agency in France and align with a market lead in Germany without losing nuanceYou are analytical and business-focused; you know how to use data to inform your decisions.Multi-market experience is a plus, you know that copy-pasting a strategy across countries doesn't work, and you enjoy figuring out what doesYou use AI as a real productivity lever, not just ChatGPT for drafts, but workflows and automations that let you punch above your weightYou know how to steer agencies, sharp briefs, clear feedback, delivery on timeYou ship, you don't wait for the perfect brief, the perfect tool, or the perfect moment. You figure it out and move.You have strong organizational skills to manage multiple campaigns and initiatives simultaneously.A key role in a massive international rollout of Europe's largest fast-charging networkOpportunities to grow across engineering, operations, and strategyA collaborative and mission-driven environmentReal impact on the energy transition and the future of mobilityAn attractive compensation package with fixed and variable components (evaluated and paid quarterly)Brand-new offices in the 2nd arrondissement of Paris2 days of remote work per weekAlan health insurance (50% covered by Electra)Meal vouchers via Swile card (€10/day, 50% covered by Electra)25 paid vacation days + 12 RTT (reduction of working time) daysSYNTEC collective agreement (including vacation bonus, additional leave for special occasions, etc.)A quarterly company-wide event with the entire Electra teamSustainable Mobility PackageAccess to the company benefits platform (CSE) with numerous perks (culture, sports, etc.)Access to a platform dedicated to mental health, supporting your well-being at work and beyond, including up to 4 sessions per year with certified practitioners, covered by ElectraA key role in a massive international rollout of Europe's largest fast-charging networkOpportunities to grow across engineering, operations, and strategyA collaborative and mission-driven environmentReal impact on the energy transition and the future of mobilityAn attractive compensation package with fixed and variable components (evaluated and paid quarterly)Brand-new offices in the 2nd arrondissement of Paris2 days of remote work per weekAlan health insurance (50% covered by Electra)Meal vouchers via Swile card (€10/day, 50% covered by Electra)25 paid vacation days + 12 RTT (reduction of working time) daysSYNTEC collective agreement (including vacation bonus, additional leave for special occasions, etc.)A quarterly company-wide event with the entire Electra teamSustainable Mobility PackageAccess to the company benefits platform (CSE) with numerous perks (culture, sports, etc.)Access to a platform dedicated to mental health, supporting your well-being at work and beyond, including up to 4 sessions per year with certified practitioners, covered by ElectraEven if your profile doesn't match 100% of every criterion, we encourage you to apply. At Electra, we strive to create an environment where everyone feels comfortable, safe, and free to be themselves.We are committed to equal opportunities and do not tolerate any discrimination based on religion, cultural background, nationality, gender, sexual orientation, age, or disability.?? We value potential, motivation, and a learning mindset just as much as experience. ??TA Interview - Hiring Manager interview - Use Case - / / Fit -