Senior Product Marketing Manager EMEA - Lumapps H/F - LumApps

LumApps is now more than just an Employee Experience Platform - it is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with their customers, partners, and above all their employees.

Our platform is a proven leader in this dynamic market with a truly unique vision and product. It has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits. LumApps is identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions as well as in Intranets Forrester Wave, and regularly selected for the French Tech Next40/120 program.

In 2025, LumApps strengthened its leadership position by partnering with Beekeeper, a pioneer in frontline employee experience solutions. This strategic collaboration expands our reach and impact across all types of workers - from HQ to the frontline.

Our mission: To make people feel that they belong and have a purpose.

To create an environment where all employees are engaged and work together towards the same goal. Over 700 leading companies trust our solution to:

Improve the productivity of their teams with our AI-powered Collaborative Experience Platform integrated with both Google and Microsoft collaborative suites,

Transform employees into real ambassadors of their company,

Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips,

Help companies reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences.

With a team of over 600 Lumies spread across 11 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo, Zurich, Krakow), we support large enterprises all around the world. Over the past year, we have been driving an ambitious phase in our journey under the impulse of our new shareholder Bridgepoint, aimed at propelling us to become the clear leader in our market and shine worldwide in our industry. We are looking for individuals who are excited to actively participate in this transformation.

If these core values sound like you: "be bold, do amazing things", "say what you mean, do what you say", "one team, same mission", "always be evolving": apply now!

About the Role

Step into a highly visible and strategic role as a Senior Product Marketing Manager at LumApps, a company on a significant growth trajectory where Product Marketing is an engine for success. This is your chance to embrace an exciting challenge that defines our market success. This role is mission-critical and will directly help the company make great strides and progress by defining cross-product go-to-market (GTM) strategy execution and communications for a core part of the LumApps AI-powered Employee Hub You will help the product and engineering teams solve the complex opportunities to address platform fragmentation, focusing on employee experiences and the critical LumApps+Beekeeper integration to unify the workforce across all touchpoints.

We are looking for a highly autonomous leader who can quickly master deep Product and Market Knowledge, and apply it with creative, out-of-the-box problem solving to drive outcomes with broad organizational impact. While this is an individual contributor role, you are expected to leverage your expertise to mentor both entry-level and expert-level PMMs, setting the standard for execution excellence.

Missions

Go-to-Market Strategy & Execution

- Prepare and implement comprehensive GTM plans for cross-product initiatives
- Drive new product GTMs, including early access programs, customer focus groups, and General Availability (GA) launches
- Develop and optimize pricing and packaging models for cross-selling and new logos
- Manage complex communications and migration paths for existing customers during platform transitions
- Collaborate with Pre-Sales to ensure use cases are effectively demonstrated
- Partner closely with the Demand Generation and Content Marketing teams to align on campaign strategy and content needs
- Lead the creation of customer success stories and testimonials to effectively quantify and communicate product ROI
- Sales Enablement & Mentorship

- Equip Sales and Customer Success teams with pitch decks, feature decks, product demo videos, and case studies

Strategic Ownership

- Contribute to Product strategy by ensuring we are building the right product for the right target customers
- Drive Growth strategy by identifying in-product and marketing levers to increase users and ARPU
- Oversee Pricing strategy for assigned product domain, determining how to monetize the product and package it based on value-drivers to accelerate sales
- Provide mentorship and guidance to other members of the PMM team

Positioning & Messaging

- Develop and refine product positioning and value propositions that resonate with target audiences
- Transform the AI Employee Hub vision by integrating the LumApps/Beekeeper narrative
- Translate technical product capabilities into clear, value-based messaging and storytelling
- Refresh core user personas and pain points annually to align with market trends

Market Intelligence & Analyst Relations

- Own competitive intelligence and win/loss insights/analysis for owned product domain and scope, including maintaining documentation and tools across the product portfolio.
- Own LumApps' narrative within relevant domains for industry analysts and influencers, proactively advocating for favorable positioning in industry reports (i.e. completing submissions for critical category leadership placement)
- Conduct regular briefings and presentations with industry analysts and research leaders, while tracking key market guides and reports (e.g., Gartner MQ, Forrester Wave). Enabling sales and product teams regularly on insights captured.

Requirements

Must-Have Qualifications

- Experience: 5+ years of B2B product marketing experience in SaaS
- AI Expertise: Demonstrated hands-on experience leveraging AI in GTM, content refinement (e.g., Gemini, Notebook LM), or developing AI-based enablement tools
- Platform Focus: Proven expertise in GTM strategy for complex platform products and managing cross-product line initiatives at an enterprise level
- External Communication: Exceptional storytelling and presentation skills
- Internal Collaboration: Project management and change management skills, stakeholder management and ability to influence cross-functional teams
- Location/Language: Based in EMEA with professional fluency in English (with ability to travel as needed to industry and field marketing events, internal meet-ups, customer visits, etc.)

Key Traits

- Cross Functional excellence & Get-it-done, pitch-in team player attitude, including the ability to mentor and partner with PMM and PM peers
- Presence, trustworthiness, and a clear communicator, who can be regarded as knowledgeable in their area of expertise
- Customer insights-driven approach, strong storytelling, and empathy

Nice-to-Have

- Fluency in French
- Experience as an internal communicator/using intranets for communications, content management and distribution
- Domain expertise in Internal Communications, HR, or Employee Experience
- Retail Tech experience

Tooling & Tech Stack

- Salesforce / Hubspot
- Highspot / Seismic
- Google Workspace, Slack, Jira, Asana
- Gong / Chorus, Crayon / Klue
- Zoom Webinars, Goldcast
- Canva, Arcade, Navattic
- Gemini, NotebookLM, Claude, AI enablement tools

Success Metrics

- Stronger market positioning and differentiation
- Improved pipeline conversion and sales cycle acceleration
- Increased win rates and deal sizes
- Contribution to product roadmap and innovation strategy

Interview Process
- HR Interview (30 min)
- Hiring Manager Interview
- Team Interview + Task (60 min)
- Final Executive Discussion (30 min)

Why You'll Love Working at LumApps

We're proud to offer a work environment where people feel supported, valued, and empowered. Here's a peek at what we offer:

Hybrid work model - 2 days at the office, 3 days remote

RTT days - ~10 extra days off per year

Meal vouchers (SWILE) + free snacks & coffee

Yoga classes-Take a mindful break in our Paris office

Supportive parental leave and family moments - yes, even a Christmas party for your kids !

Health insurance (ALAN) - 60% covered + full life & disability cover

Afterworks, team celebrations & seasonal parties

Equipment of your choice

French & English lessons, professional development & access to Leeto CSE

We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.

LumApps is now more than just an Employee Experience Platform - it is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with their customers, partners, and above all their employees.

Our platform is a proven leader in this dynamic market with a truly unique vision and product. It has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits. LumApps is identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions as well as in Intranets Forrester Wave, and regularly selected for the French Tech Next40/120 program.

In 2025, LumApps strengthened its leadership position by partnering with Beekeeper, a pioneer in frontline employee experience solutions. This strategic collaboration expands our reach and impact across all types of workers - from HQ to the frontline.

Our mission: To make people feel that they belong and have a purpose.

To create an environment where all employees are engaged and work together towards the same goal. Over 700 leading companies trust our solution to:

Improve the productivity of their teams with our AI-powered Collaborative Experience Platform integrated with both Google and Microsoft collaborative suites,

Transform employees into real ambassadors of their company,

Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips,

Help companies reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences.

With a team of over 600 Lumies spread across 11 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo, Zurich, Krakow), we support large enterprises all around the world. Over the past year, we have been driving an ambitious phase in our journey under the impulse of our new shareholder Bridgepoint, aimed at propelling us to become the clear leader in our market and shine worldwide in our industry. We are looking for individuals who are excited to actively participate in this transformation.

If these core values sound like you: "be bold, do amazing things", "say what you mean, do what you say", "one team, same mission", "always be evolving": apply now!

Step into a highly visible and strategic role as a Senior Product Marketing Manager at LumApps, a company on a significant growth trajectory where Product Marketing is an engine for success. This is your chance to embrace an exciting challenge that defines our market success. This role is mission-critical and will directly help the company make great strides and progress by defining cross-product go-to-market (GTM) strategy execution and communications for a core part of the LumApps AI-powered Employee Hub You will help the product and engineering teams solve the complex opportunities to address platform fragmentation, focusing on employee experiences and the critical LumApps+Beekeeper integration to unify the workforce across all touchpoints.

We are looking for a highly autonomous leader who can quickly master deep Product and Market Knowledge, and apply it with creative, out-of-the-box problem solving to drive outcomes with broad organizational impact. While this is an individual contributor role, you are expected to leverage your expertise to mentor both entry-level and expert-level PMMs, setting the standard for execution excellence.

- Prepare and implement comprehensive GTM plans for cross-product initiatives
- Drive new product GTMs, including early access programs, customer focus groups, and General Availability (GA) launches
- Develop and optimize pricing and packaging models for cross-selling and new logos
- Manage complex communications and migration paths for existing customers during platform transitions
- Collaborate with Pre-Sales to ensure use cases are effectively demonstrated
- Partner closely with the Demand Generation and Content Marketing teams to align on campaign strategy and content needs
- Lead the creation of customer success stories and testimonials to effectively quantify and communicate product ROI
- Sales Enablement & Mentorship

- Equip Sales and Customer Success teams with pitch decks, feature decks, product demo videos, and case studies

- Contribute to Product strategy by ensuring we are building the right product for the right target customers
- Drive Growth strategy by identifying in-product and marketing levers to increase users and ARPU
- Oversee Pricing strategy for assigned product domain, determining how to monetize the product and package it based on value-drivers to accelerate sales
- Provide mentorship and guidance to other members of the PMM team

- Develop and refine product positioning and value propositions that resonate with target audiences
- Transform the AI Employee Hub vision by integrating the LumApps/Beekeeper narrative
- Translate technical product capabilities into clear, value-based messaging and storytelling
- Refresh core user personas and pain points annually to align with market trends

- Own competitive intelligence and win/loss insights/analysis for owned product domain and scope, including maintaining documentation and tools across the product portfolio.
- Own LumApps' narrative within relevant domains for industry analysts and influencers, proactively advocating for favorable positioning in industry reports (i.e. completing submissions for critical category leadership placement)
- Conduct regular briefings and presentations with industry analysts and research leaders, while tracking key market guides and reports (e.g., Gartner MQ, Forrester Wave). Enabling sales and product teams regularly on insights captured.

- Experience: 5+ years of B2B product marketing experience in SaaS
- AI Expertise: Demonstrated hands-on experience leveraging AI in GTM, content refinement (e.g., Gemini, Notebook LM), or developing AI-based enablement tools
- Platform Focus: Proven expertise in GTM strategy for complex platform products and managing cross-product line initiatives at an enterprise level
- External Communication: Exceptional storytelling and presentation skills
- Internal Collaboration: Project management and change management skills, stakeholder management and ability to influence cross-functional teams
- Location/Language: Based in EMEA with professional fluency in English (with ability to travel as needed to industry and field marketing events, internal meet-ups, customer visits, etc.)

- Cross Functional excellence & Get-it-done, pitch-in team player attitude, including the ability to mentor and partner with PMM and PM peers
- Presence, trustworthiness, and a clear communicator, who can be regarded as knowledgeable in their area of expertise
- Customer insights-driven approach, strong storytelling, and empathy

- Fluency in French
- Experience as an internal communicator/using intranets for communications, content management and distribution
- Domain expertise in Internal Communications, HR, or Employee Experience
- Retail Tech experience

- Salesforce / Hubspot
- Highspot / Seismic
- Google Workspace, Slack, Jira, Asana
- Gong / Chorus, Crayon / Klue
- Zoom Webinars, Goldcast
- Canva, Arcade, Navattic
- Gemini, NotebookLM, Claude, AI enablement tools

- Stronger market positioning and differentiation
- Improved pipeline conversion and sales cycle acceleration
- Increased win rates and deal sizes
- Contribution to product roadmap and innovation strategy

HR Interview (30 min)

Hiring Manager Interview

Team Interview + Task (60 min)

Final Executive Discussion (30 min)

Why You'll Love Working at LumApps

We're proud to offer a work environment where people feel supported, valued, and empowered. Here's a peek at what we offer:

Hybrid work model - 2 days at the office, 3 days remote

RTT days - ~10 extra days off per year

Meal vouchers (SWILE) + free snacks & coffee

Yoga classes-Take a mindful break in our Paris office

Supportive parental leave and family moments - yes, even a Christmas party for your kids !

Health insurance (ALAN) - 60% covered + full life & disability cover

Afterworks, team celebrations & seasonal parties

Equipment of your choice

French & English lessons, professional development & access to Leeto CSE

We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.

LumApps is an Employee Experience Platform that helps organizations thrive in a digital environment by connecting and empowering employees with purpose and belonging.

• Créativité
• Management d'équipe