Media & Pr Lead H/F - Dr Martens France

Dr. Martens is more than a brand - it's a global icon with over 60 years of attitude, heritage, and cultural impact. We're a thriving, valuesdriven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you're ready to make your mark, you're in the right place.

At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They're not just words - they're how we turn passion into progress.

WHERE YOU SIT

As our Media & PR Lead, you'll be part of the Commercial team working closely with brilliant people across the business and reporting into Senior Marketing Manager. You'll be right at the heart of fastmoving projects that shape how we show up for our consumers - today and tomorrow.

WHERE YOU CONTRIBUTE

Lead the development and execution of media and PR strategies that amplify Dr. Martens' brand presence and cultural relevance in your market. This role builds meaningful connections with consumers through compelling storytelling, influencer engagement, and media partnerships, ensuring alignment with global frameworks while tailoring initiatives to local cultural contexts. You will position Dr. Martens as a brand rooted in rebellious youth culture and Alternative Craft, driving awareness, desirability, and advocacy.

CORE ACCOUNTABILITIES

As our Media & PR Lead, you will be responsible for:

- Developing and delivering local PR and media strategies aligned to global brand frameworks, ensuring culturally relevant storytelling and impactful brand positioning.
- Building and managing relationships with key media, influencers and cultural partners, including product placements, collaborations and brand amplification opportunities.
- Leading local PR initiatives such as press events, product launches, festivals and cultural activations, managing external PR agencies to deliver against brand and commercial objectives.
- Executing influencer and media content plans in line with global guidelines, collaborating cross-functionally with marketing, retail and e-commerce teams for integrated campaigns.
- Monitoring and report on PR performance, tracking KPIs including awareness, engagement and sentiment, while supporting sustainability and community initiatives.

KEY SKILLS & CAPABILITIES

Put simply, the key things we're looking for are:

- Minimum 5 year of experience in this role
- Proven PR and media expertise within fashion, lifestyle or cultural sectors, with strong experience in influencer marketing and media partnerships.
- Deep cultural insight and storytelling ability, crafting compelling narratives that strengthen brand identity and resonate with local audiences.
- Digitally savvy, with strong knowledge of social platforms and influencer engagement strategies to drive brand visibility.
- Excellent relationship builder and collaborator, able to manage agencies, media and cross-functional stakeholders while delivering creative activations.
- Data-driven and highly organised, skilled in campaign performance analysis, project management and delivering multiple initiatives within timelines and budgets, with fluency in English and local language.