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Alternance - Assistant Merchandiser H/F - 75
Description du poste
- Lacoste
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Paris - 75
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Alternance
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Publié le 9 Mars 2026
In your role you will assist the Senior merchandiser & the Collection Director in the merchandising initiatives, and support market/region growth thanks to performance analysis and global strategy implementation (product & image).
Reporting to the Senior merchandiser (Sport), your role will be to develop your category through strategical GTM tools & initiatives.
1) Performance analysis & financial framing of the global offer:
For your category, you'll have a crucial position in the definition of the collection framing, performance/data consolidation & reporting
· Participate in performance analysis of the collection (sell-in, sell-out, colors, prices, tiering, etc.)
· Define, animate & follow performance KPIs vs. Growth targets
· Define SKUs plan & support the definition of the collections in collaboration with the product managers
· Consolidate & update forecast & RID in collaboration with supply & finance
2) Be the ambassador of the global product strategy towards markets and the voice of the markets towards global:
You are the gate keeper of the strategy communication & implementation within markets and help define local product assortment.
Merchandising strategy & guidelines:
· Consolidate markets feedbacks & needs based on hindsights data
· Ensure the communication of markets needs & priorities towards the Xfunctional team
· Define assortment guidelines (size, category...) for each region following consumer specificities & budget constraints
· Supervise & collaborate with the sales team to tackle specific channel needs / collection tiering
3) Go to market:
· Ensure the understanding of the global product strategy and support its implementation through efficient sell in tools
· Plan, animate & ensure regions overlap from a products POV & from a GTM tools POV
· Consolidate markets feedback to influence future collection
· Build, in collaboration with product managers, all the collection presentation tools (collection boards, PPT for key milestones):
Compétences requises
- Merchandising
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Chiffres clés de l'emploi à Paris
- Taux de chomage : 9%
- Population : 2165423
- Médiane niveau de vie : 28570€/an
- Demandeurs d'emploi : 205650
- Actifs : 1177663
- Nombres d'entreprises : 490838
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