CDI - Paid Media E-Commerce Manager H/F - 75

Job description

We're looking for a Paid Media e-Commerce Manager to take full ownership of our paid media performance and directly impact e-commerce growth. This role requires a business-driven, structured and results-oriented mindset, with the ability to arbitrate budgets based on commercial priorities, while continuously testing, optimizing and scaling new approaches across paid channels.

Role Scope & Ownership

- Own and drive paid e-commerce performance across Paid Search and Paid Social channels with clear accountability on ROAS, CPA and revenue growth
- Manage & arbitrate paid media budgets based on business objectives, seasonality and market-level priorities, with full ownership of performance outcome
- Analyze performance and translate results into clear, actionable recommendations directly connected to e-commerce impact.
- Build strong, long-term relationships with agencies and external partners, actively challenging them to leverage the latest platform innovations, run A/B tests and continuously push the brand toward best-in-class performance.

Paid Social

- Drive and optimize Paid Social campaigns (Meta, TikTok, Snap) with a performance-first mindset
- Work closely with E-merchandising, Marketing and Social Media teams to ensure the right products, messages and formats are activated.
- Explore new plateforms, formats and approaches through a structured test & learn scale methodology

Paid Search & Feed Management

- Own and optimize Paid Search & Shopping channels (Google, Microsoft, Yahoo) with a focus on scalability, efficiency and revenue growth.
- Drive product feed optimization (structure, attributes, prioritization, exclusions, enrichment) as a key performance lever.
- Stay continuously up to date with Paid Search evolutions, including AI- and LLM-driven search experiences, new Google Ads formats and surfaces as well as automation and bidding innovations.
- Build SEA x SEO synergies and build incrementality tests working in close collaboration with our traffic and acquisition manager and external agencies

Audience, Data & Customer Journey

- Contribute to the definition and activation of audience segmentations across paid media, in collaboration with Client Engagement team
- Understand and leverage first-party and customer data to improve targeting, media efficiency and incremental performance.
- Analyze and explain the end-to-end customer journey, connecting media exposure, website behavior and conversion performance.
- Extract and share key learnings from data and audiences to continuously refine media strategies and improve overall performance.

Profile

· 6-8 years of confirmed experience in performance marketing / e-commerce, in demanding, performance-driven environments (in-house or agency).

· Bilingual in French and English (other languages are a plus).

· Strong expertise in Google Ads with solid experience managing Paid Social campaigns (Meta, TikTok, Snap, others...).

· Proven ability to own performance, manage significant budgets and challenge agencies on strategy and execution.

· Strong analytical mindset with a clear understanding of the e-commerce funnel (ROAS, CPA, CVR) and customer journey.

· Structured, autonomous and results-oriented, with clear, solution-driven communication.

· Team player with a collective mindset and strong curiosity to understand the broader business beyond media KPIs

· Comfortable working with data, reporting and dashboards.

· Strong interest in innovation, automation and AI-driven media evolution.