Product Marketing Manager - Anglais Courant H/F - 75

Equipaj est un cabinet de recrutement spécialisé dans les profils commerciaux dans le conseil, l'IT, et l'industrie de pointe.Our client is a fast-scaling, international B2C digital company operating in a highly competitive and performance-driven environment within the investment and trading space.

As part of its continued growth, the company is hiring a Product Marketing Manager to sit at the strategic intersection of product, marketing, and customer insight.

This role will cover both established core products and new product launches, with significant exposure to Go-To-Market strategy and execution.

The Role

The Product Marketing Manager will play a pivotal role at the intersection of product, marketing, and customer insight. You will shape positioning, drive launches, and ensure strong alignment between product strategy and market execution.

Key Responsibilities

1. Voice of the Customer

- Conduct customer interviews, gather feedback, and analyze behavioral data
- Identify needs, pain points, motivations, and adoption drivers
- Translate insights into actionable recommendations for product and marketing

2. Competitive & Market Intelligence

- Monitor and analyze competitors (positioning, pricing, messaging, launches)
- Identify differentiation opportunities and market gaps
- Contribute to strategic product and marketing decisions

3. Positioning, Messaging & Go-To-Market Execution

- Own and refine product positioning and value propositions
- Develop compelling messaging frameworks across channels
- Produce high-impact marketing briefs and content (website, email, campaigns)
- Lead or contribute to end-to-end Go-To-Market plans, including coordination with different stakeholders, including marketing execution teams, compliance and sales teams
- Ensure consistency between product capabilities, messaging, and distribution channels

4. Product Partnership

- Work closely with product teams across the lifecycle
- Bring a customer and market perspective into roadmap discussions
- Support optimization of existing products and successful launches of new ones