Performance & App Monetization Manager H/F - 75

The Digital Virgo Group are global specialists in mobile payment through telecom operator billing solutions. By connecting merchants to operators, we meet the growing demand for digital payments via a simple transactional channel that is fast, secure, and available worldwide.

When you join Digital Virgo, you become part of an innovative, international group with local teams who collaborate daily, leveraging their complementary skills. Our teams come from multicultural and diverse backgrounds - a richness that enhances our company. We're known for our work environment, which strikes the perfect balance between ambitious projects and good humour. We take pride in encouraging individual development and initiative.

Find out more about our business and the group at digitalvirgo.com.Role Overview

We are looking for a Performance & App Monetization Manager to drive the in-app revenue growth of our digital content services. Positioned at the crossroads of Business, Product and User Acquisition, this role encompasses the monetization performance end-to-end.

Your mission is to maximize revenue performance by providing the Product team with data-driven insights to refine app configurations. You will be the expert on balancing user experience with profitability, ensuring our freemium models and monetization mechanics are best-in-class.

Key Responsibilities

1. Monetization & Product Input

- Optimize the apps "economic engine."
- Define and fine-tune Freemium settings (paywall placement, feature gating, trial periods) to maximize conversion.
- Translate revenue objectives into clear product recommendations and experiments.
- Conduct continuous benchmarking of competitor practices and industry trends to ensure our monetization UX remains a competitive advantage.

2. Full-Funnel Revenue Performance

- Drive revenue across three core pillars: Subscriptions, In-App Purchases (IAP), and Advertising.
- Collaborate with UA teams to provide "end-to-end" performance analysis, ensuring that acquisition spend is aligned with high-LTV users.
- Run rigorous A/B testing schedules on pricing strategy, localized offers, and promotional seasonalities.

3. Store Management & Partnerships

- Serve as the primary commercial lead for Apple (App Store) and Google (Play Store).
- Monitor store evolutions to leverage new monetization features (e.g., custom product pages, win-back offers).

4. Performance Monitoring & Visibility

- Design and manage performance dashboards tracking metrics such as ARPU, LTV/CAC ratios, and Churn.
- Communicate performance audits and strategic pivots to senior leadership.