Brand Manager Far Cry H/F - 75

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin's Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you're passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!We are looking for an experimented Brand Manager to join the ranks of Vantage Studios. Reporting to the Director of Global Brand Management for the Far Cry franchise, you will contribute to shaping the global go-to-market strategy, marketing tactics and supporting creatives for the marketing campaigns of the franchise.
Your brand management expertise, strong organizational skills, and eye for details will empower the team members to design an ambitious and effective campaign.

More precisely, your missions will be the following:

Build the Marketing Strategy

- Gather expertise from all project stakeholders and use game, market & consumer data to enrich discussions and drive decisions on a global level.
- Build the marketing strategy based on the product offer, consumer insights, situational analysis and competitive insights.
- Share key information to expert cross functional teams and collaborate with them to build the full go-to-market plans for your games (Communications, Content Creators, ComDev, Media, Sales, Partnerships, etc).

Coordinate and Execute the Go to Market Plan

- Consistently manage and execute Marketing Plan tactics, ensuring flawless execution aligned with project goals.
- Ensure all tactics have clear KPIs aligned with business goals and encourage cross-functional teams to build their own KPIs.
- Act as the global source of truth on the brand and provide support across all regions to coordinate key local teams' engagement.

Create Original Content & Creatives

- Brief internal/external agencies and lead the production of diverse creative assets and activations, like key visuals, trailers, and more in a ROI driven / agile mindset.
- Make assets and activations shine by leveraging all owned and earned channels to maximize their impact, and by coordinating the paid media campaigns supported by impactful media creatives.
- Put together and follow up budgets and production schedules.