Display & Social Media Manager - Responsable Publicité Display & Réseaux Sociaux CDD H/F - 75

Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a
leading position in Europe. We help to change the way you move is what we stand for and brings us
together. More than ever, we are committed to delivering simple, seamless, innovative solutions that
make mobility easy, enjoyable and increasingly eco-friendly. To do this, we offer to individuals and
businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a
month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles,
equipped with the latest engines including an increasing share of electric vehicles. Our brands address
differentiated needs, use cases and expectations: Europcar® - a global leader of car rental and light
commercial vehicle rental, Goldcar® - a frontrunner at providing low-cost car rental services in Europe,
and Fox-Rent-A-Car®, one of the main players in the car rental market in the US, with a Value for
money positioning. Customers'satisfaction is at the heart of the Group's ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries
(including 16 wholly owned subsidiaries completed by franchisees and alliance partners).

At Europcar Mobility Group, our purpose is to help to change the way you move. We are guided by our
core values: We are happy to help, We embrace change, We take responsibility, We act with respect
and We move as one. Our culture is built on valuing the contribution and diversity of our team where
every individual is treated with dignity and respect. Acting with respect is at the heart of everything we
do, and we are fully committed to creating a workplace where differences are celebrated and everyone
feels empowered to contribute their unique perspectives.We are looking for a experienced Display & Paid Social Manager, in fixed-term contract, capable of defining and leading the digital advertising strategy for the Group's brands, ensuring campaign consistency across 10 corporate markets, ROI efficiency, and synergy with other marketing, creative, and e-commerce teams.



Key Responsibilities :
Cross-Channel Strategy and Leadership

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Define the Display, Paid Social, and SMO strategy across the Group in coordination with e-commerce, acquisition, marketing, product, finance, and local teams.
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Ensure campaign consistency across all digital channels (display, social, retargeting, VOL...) and alignment with business objectives and overall brand strategy.
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Define and manage the media roadmap, including activation planning, budget management, and prioritization to maximize ROAS.
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Oversee annual budget management and allocation, ensuring effective investment
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across platforms and campaigns throughout the year.

Campaign Management and Performance

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Supervise and optimize display, paid social, and SMO campaigns across multiple platforms (Meta, LinkedIn, TikTok, DV360, Criteo...).
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Lead Test & Learn initiatives, A/B tests, and new approaches to identify opportunities and maximize performance.
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Implement advanced KPI tracking and cross-channel dashboards, analyze performance, and produce actionable and scalable insights, with concrete recommendations and next steps to improve future campaigns.
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Share results and learnings with internal teams and local markets to increase visibility and strengthen the impact of campaigns Group-wide.

Cross-Channel and Brand Coordination

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Ensure coherence and alignment of acquisition and communication strategies across all channels: display, social, PPC, CRM, and content marketing.
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Work with channel owners to harmonize messaging, creatives, and audiences while maximizing campaign synergies.
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Collaborate with the Brand / Creative / Content team to guarantee alignment with the overall brand strategy.
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Manage and mentor Display & Paid Social Specialists.
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Maintain relationships with external partners (agencies, Google, Meta, Criteo...) to optimize performance and integrate advertising innovations.

International and Local Collaboration

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Serve as the main point of contact for local markets regarding campaign adaptation according to specific country needs.
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Share best practices and coordinate initiatives with local and international marketing teams.

Market Watch and Innovation

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Monitor market trends, new platform features, and industry innovations to keep the Group at the forefront of display, paid social and SMO.
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Identify opportunities for automation, large-scale personalization, and data-driven optimization.