CRM Manager H/F - 75

About Yousign

Yousign (soon to be Youtrust) is a European Digital Trust provider, fully compliant with eIDAS and the highest European standards. Our three modules - electronic signatures, identity and document verification, and e-seals - can be used independently or combined within sector-specific workflows, ensuring simple, secure and legally compliant processes for SMEs and mid-sized companies.
Hosted and processed entirely in Europe, we guarantee sovereignty, transparency and reliability. As a certified B-Corp, we combine innovation with responsibility - building trust at the heart of every digital exchange.
We are entering a key moment as we expand from eSignature to the full Digital Trust chain.

About the role

Your mission

We're looking for a CRM Manager to join our Inbound Marketing team and accelerate the growth of our Self-Serve business.

Your role? Maximize free-to-paid conversion, upsell, and reactivation through personalized, data-driven CRM programs. You'll work closely with Revenue teams, with direct impact on our MRR.

What you'll do

Generate Self-Serve MRR (80% of your time)

You'll own the signup to paid conversion rate and lead all CRM initiatives designed to improve it:

- Build and optimize cross-channel campaigns (email & in-app) that activate, convert, and expand our customer base
- Test, learn, repeat: Run A/B tests, experiment with messaging, and continuously improve workflows
- Launch automated programs using behavioral data-onboarding, nurturing, reactivation, upsell
- Track what matters: Monitor and improve CVR, activation rate, engagement, churn, and CRM-driven MRR

Support teams across the business (20% of your time)

Bring your CRM expertise to other teams:

- Co-manage our newsletter with the Brand team
- Partner with Product on announcements and lifecycle updates
- Support Sales, RevOps, and PMM on CRM-related needs
- Provide clear reporting on all CRM initiatives

Day-to-day, you'll also:

- Be our internal expert on Intercom and HubSpot (tool knowledge is a strong advantage)
- Manage communication pressure: Make sure prospects and customers receive coherent, relevant, and well-timed messages
- Own the cross-team editorial calendar for lifecycle, marketing, product, and brand communications - ensuring alignment and a smooth customer experience
- Keep data clean, reliable, and lifecycle management consistent across all touchpoints

What you bring

- 3+ years as a CRM Manager or similar role, ideally in SaaS or product-led environments
- Data-driven approach: You're comfortable with metrics, cohorts, dashboards, and experiment design
- Strong grasp of CRM best practices - automation, segmentation, lifecycle messaging
- Business acumen: You evaluate ROI and prioritize accordingly
- Excellent writing skills in French (native) and English
- Customer-centric mindset with an understanding of product-driven communication
- Ability to juggle multiple projects and collaborate across teams

Recruitment process

1 Interview TAM with Laila, Talent Acquisition Manager - 30 min
2 Interview with Lara, Hiring Manager - deep dive into your experience - 45 min
3 Case study presentation - showcase your strategic approach - 1 hour
4 Final conversation with Sophie, Director of Inbound Marketing - culture fit & vision alignment - 30 min

Benefits

- BSPCE (ESOP) - stock options.
- Meal vouchers (Swile): €10.50/day, 50% covered by Yousign.
- Health insurance (Alan): Basic plan at €62.50/month, 50% covered by Yousign.
- Life & disability insurance: 100% employer-covered.
- Wellbeing: Axomove (4 physio sessions) and Moka.care (4 therapy/coaching sessions).
- Transportation: 50% reimbursement for public transport for hybrid workers.
- Leeto: Access to numerous employee discounts (cinema, travel, leisure, sports, etc.).
- Time off: 10 RTT days/year, plus menstrual leave, parenthood benefits, seniority days, and journée de solidarité.
- Additional benefits: 1 volunteering day/year, learning & development budget, and more.

Why join Yousign now?

- A mission that matters in a world challenged by AI-driven fraud
- A vision built on integrity
- A European & sovereign platform
- A certified B Corp
- The golden age of Yousign