Customer Data Analyst F - M H/F - 75

Chez Lacoste, nous nous engageons à faire de l'égalité des chances une réalité.
Héritée de notre vision unique du fashion-sport, l'égalité des chances nous fait avancer et nos méthodes de recrutement suivent cet engagement en valorisant avant tout les compétences et en accueillant tous types de talents.
Nous nous engageons à favoriser un environnement inclusif où l'élégance va au-delà du style et où chacun/e d'entre nous a la possibilité de réaliser son plein potentiel.Context

Within the HQ Lacoste Client & Data team, the CustomerAnalytics team ensures that all the strategic and tactical decisions are driven by relevant Customer Insights.

The CustomerAnalytics Team works transversally with following teams:

- The other Client & Data Teams (Community Strategy team, Customer Engagement Project team)
- The other business teams (Campaign Management Team, Digital Flagship, Retail, etc)
- The business teams in the markets (Marketing Directors & CRM Managers)
- The BI/IT teams

Reporting directly to the Head of Customer Analytics, we are hiring a Customer Data Analyst, for whom the principal mission is to:

Develop Customer Knowldege and make it a lever of Business growth through

- Providing relevant kpis for the deployment and/or reshaping of our loyalty programs
- Advising on the best customers segments to animate and relevant offers and activations to set up through the analysis of customer behaviours and customers extracts
- Measuring the success of our loyalty programs and all the customer activations carried out by the markets (~15 markets)
- Creating and/or Designing relevant reports to enable the different teams (HQ & Markets) to track their performance
- Carrying out Adhoc analysis to help markets and HQ teams (Brand Experience, Digital Flagship, Products etc...) to get a deeper understanding of their customers
- Identifying areas of growth through AI initiatives