Growth Manager - Demand Generation Team Managerdemand Generation Team Manager H/F - 75

Swan is looking for a Demand Generation expert to help us scale across Europe. You'll focus on driving measurable growth through high-impact campaigns for enterprise clients, leveraging best-in-class playbooks while staying deeply connected to our product and tech stack. This is more than a growth role - it's about building a system that captures, educates, and converts enterprise demand while paving the way for a scalable growth engine.

Main tasks

- Team Management: Lead our Demand Generation team, taking full responsibility for team performance, engagement, and development
- Orchestrate ABM campaigns: Run targeted B2B marketing campaigns: Build and manage marketing campaigns that focus on high-value business customers. Work closely with the Sales team to create and update lists of target companies, using data insights to reach the right prospects at the right time. Support marketing efforts around industry events and conferences to generate leads and drive sales opportunities.
- Playbook Development: Create repeatable, scalable frameworks for account-based marketing (ABM), lead nurturing, and sales enablement for enterprise clients.
- Paid & Owned Media: Run paid search, paid social, and other digital acquisition channels with measurable MQL/SQL targets.
- Lifecycle Optimization: Analyze the user journey, optimize conversion funnels, and coordinate content and automation to drive engagement and retention.
- Data-Driven Growth: Use BI tools and CRM data to track performance, identify gaps, and iterate strategies quickly.
- Our stack: Webflow, n8n, Dust, Clay, Dreamdata, Lemlist, HubSpot