Head Of Category F - M - D - Luxury Real Estate H/F - 75

Company Description

AVIV is Europe's leading PropTech company - backed by KKR, one of the world's most renowned private equity funds. We are transforming the way people buy, sell, rent, and own real estate - through data-driven innovation and customer-centric technology.

AVIV France operates market-leading brands such as:

- SeLoger - France's #1 real estate platform
- Belles Demeures - Leader in the luxury segment
- Lux Residence & Meilleurs Agents

With over 10 million monthly users and 1 million active listings, AVIV France is the clear market leader - with significant room for further growth.Your Mission: Redefine Luxury

As Head of Category (f/m/d) - Luxury Real Estatefor the Luxury segment, you act as the business owner of your category - with full responsibility for strategy, performance, and operational success. You will further build France's #1 platform for luxury real estate and position it internationally.

Job Description

What you will do:

Strategy & P&L Ownership

- Develop and execute a 12-24 month plan with clear KPIs (inventory, demand, ARPA, MRR, etc.)
- Own the P&L: revenue, margin, and ROI of commercial and marketing investments
- Define pricing strategies and value-based packages together with GTM & Sales

Supply Growth & Customer Success

- Expand exclusive listings in key markets (e.g. Île-de-France, Côte d'Azur, Alps)
- Collaborate closely with sales and field teams to attract high-value agencies
- Ensure the highest listing quality (imagery, translations, content)

Demand Generation & Brand Positioning

- Execute targeted B2C marketing and SEO/SEA initiatives in collaboration with the marketing team
- Build and position Belles Demeures and Lux Residence as the go-to destination for luxury properties
- Develop international traffic strategies (e.g. Middle East, UK, USA)

Product & Customer Experience

- Work with product and tech teams to optimize the user journey
- Develop and pilot new features (e.g. AI staging, high-res media, call tracking)
- Bring customer feedback into continuous product development

Cross-Functional Leadership

- Lead regular category reviews focused on KPIs & OKRs
- Coordinate resources from Sales, Marketing, Product, Finance, and Analytics
- Own budget and strategic planning for the Luxury segment

Success Will Be Measured By ...

- Market share in the luxury segment (listings & agencies)
- Revenue growth (ARPA, MRR)
- Web traffic & share of international visitors
- Leads generated per listing
- Listing quality score & NPS (agents & seekers)