Product Manager Operational Leasing M - W H/F - 75

On the way to Mobilize !



Listening to all our customers, we create innovative financial services to build sustainable mobility for all.

Joining Mobilize Financial Services means first of all choosing to join an international group, a subsidiary of Renault Group, a solid finance bank, partner of the Renault manufacturer and other brands in the automotive sector. Our 4,000 employees in 35 countries work together to serve our customers.

We offer our clients - both private and professional - the most suitable financing and services for new and used vehicles.

We also finance the activity of the dealer networks of the Renault Group brands and we make sure to facilitate their day-to-day management so that they can develop their sales and ensure their financial sustainability.

Mobilize Financial Services has funded more than 1.3 million contracts (new and used vehicles) in 2024 and sold 3.7 million services. At the end of December 2023, average assets are 55.3 billion euros in financing and pre-tax profit is 1,194 million euros. We also offer savings offers in 7 countries.

Our company "MOBILIZE" in favor of cultural diversity, gender equality and the integration of people with disabilities, especially through our Charter. We foster a work environment where individual differences are recognized, appreciated, respected and valued, so that the talents and strengths of each person can be harnessed.



Get behind the wheel! No routine, all our routes are different!

The Product Manager Operational Leasing deploys the global marketing strategy of Mobilize Lease&Co's products and services, aligning offers with customer needs, market trends and business objectives.

He/she is also in charge of the analysis and synthesis of the pricing elements of the subsidiaries for which he/she is responsible.

Based at Mobilize Lease&Co headquarters, he/she collaborates with the subsidiaries to ensure consistency in product offering, strategic positioning and development of new solutions adapted to local specificities and international expectations.Missions Detailed

Development of overall product strategy

* Support the OPL products and services marketing strategy in coordination with Mobilize Lease&Co subsidiaries
* Identify customer needs, market trends (sustainable mobility, electric vehicles, EV refills, connected technologies, etc.) and opportunities to strengthen the positioning of Mobilize Lease&Co
* Create a product roadmap for its geographical area
* Support new product/service launches and coordinate local implementation with subsidiaries
* Ensure overall consistency in product positioning while allowing adjustments to local specificities

Market analysis, competitive intelligence and strategic analysis

* Conduct in-depth analyses of trends in the long-term car rental industry and mobility innovations with subsidiaries
* Conduct regular competitive monitoring to anticipate market developments and adjust Mobilize Lease&Co's strategies with subsidiaries
* Identify unexploited market segments and design adapted offers
* Work closely with subsidiaries to understand their specific needs, local challenges and feedback on offerings such as fleet management or customer satisfaction
* Train local marketing teams (MLC and/or MFS) on tools, key messages and best practices
* Work with branch marketing managers to align local strategies with overall objectives
* Provide ad hoc analysis at the request of management, including budget reviews or strategic projects

Product positioning and communication

* Develop the positioning, key messages and differentiators of Mobilize Lease&Co's products and services
* Support global marketing campaigns in partnership with communication and digital teams (presentations, brochures, videos, digital content)
* Pay attention to the correct synchronization of offers between MLC and MFS
* Monitor and analyse the performance of products and services
* Propose product improvements or adjustments to optimize results
* Produce regular reports for the Branch and stakeholders

Cooperation with Brands/Countries/Internal and External Customers

* Brands: Raise awareness on main Pricing & TCO-TCU sensibilities on Operating Lease Product
* Countries: Train, Help, Be the referent on Pricing & TCO-TCU on Operating Lease Product
* External Customers: Know Your Customers to prioritize pricing topics to their needs
* Internal Customers: Raise awareness on main Pricing & TCO-TCU sensibilities on Operating Lease Product with Corporate functions