Lead Product Manager - Customer & Monetization M H/F - 75

LIVE THE MUSIC WITH US

From a pioneer tech start-up created in 2007, Deezer has become one of the first French unicorns and the second largest independent music streaming platform in the world.
At eighteen years old, we're only just coming of age. Now listed on #EuroNext, Deezer is a rapidly-growing, cutting-edge player in the music streaming market. If you want an environment where you can make your voice heard and BE at the forefront of music and tech, look no further !

We believe music is all about embracing the things that make us different.
Deezer is a vibrant community that celebrates uniqueness, diversity and individuality, and thrives on collaboration.
Our international and passionate teams pride themselves on being at the forefront of the music experience, going beyond streaming and helping the world to Live the Music. We're constantly evolving alongside our customers, partners, artists and employees - striving to make Deezer the most personal and innovative streaming service in the world.

Ready for an electrifying journey? Apply now and do your part in bringing extraordinary music experiences to people's lives !
****As the Lead Product Manager in the Conversion team, you will BE responsible for driving the strategy, execution, and optimization of initiatives aimed at converting free users into paid subscribers.

You will work cross-functionally with teams in marketing, data, engineering, payment and design to develop and test product features and campaigns that drive subscriptions.

Finally, you will own the entire conversion funnel and BE expected to deliver measurable results that align with the company's growth objectives.

What you will do :
- Lead Conversion Strategy : Develop and execute a comprehensive strategy to drive the conversion of free users to paying subscribers, focusing on user segmentation, personalized experiences, pricing optimization, and in-app feature enhancements.
- Data-Driven Decision Making : Analyze user behavior, identify friction points, and prioritize features and initiatives that have the highest potential to increase conversion rates. Leverage A/B testing, user feedback, and analytics tools to optimize strategies.
- Cross-Functional Collaboration : Work closely with marketing, data, design, payment, CRM, revenue and engineering teams to implement user acquisition campaigns, product improvements, and in-app messaging that directly support conversion goals.
- Customer Insights & Segmentation : Segment users based on their behavior, preferences, and usage patterns to deliver targeted strategies, offers, and content that appeal to each segment. Regularly gather and synthesize feedback from users to inform product decisions.
- Growth Metrics & Reporting : Track key performance indicators (KPIs) related to user conversion and retention, reporting on progress, challenges, and successes to senior leadership. Adjust strategy and tactics as necessary to meet conversion goals.
- Product Feature Development : Identify, define, and prioritize product features aimed at increasing conversion rates, including subscription plans, payment flows, trials, incentives, and upsell opportunities.
- Compliance : Ensure all conversion-related activities are compliant with local regulatory requirements.
- Market Trends & Competitive Analysis : Stay on top of industry trends and competitive offerings to ensure our conversion strategies remain innovative and effective. Propose and implement new ideas based on emerging market needs.
- Then make sure the REST of the company knows and understands your roadmap.